Thomas D. Major is a nationally recognized sales and marketing professional, who has directed and created successful marketing plans for large corporations for over 20 years. Tom’s distinguished marketing career began with Eastman Kodak Co., where he held a variety of management positions regionally and on the corporate level. Among his many titles, Major was Eastman Kodak’s first National Accounts Manager. He went on to become a member of a small but powerful team known as Business Marketing Planning, which was responsible for the development of marketing strategy for Kodak’s Consumer Markets Division.
A career move brought Major to a real estate company in Atlanta named Buckhead Brokers, where he held the title, Director. Beginning with 30 agents, Major expanded the company from $30 million in annual sales to a large, integrated services organization including interior design, architecture, real estate sales, new home and commercial construction. Within four years, Buckhead Brokers grew to $500 million in sales with over 500 agents. Heralded by The Wall Street Journal as one of the nations’ foremost leading mega-home marketers, Major’s marketing efforts led to Buckhead Broker’s dominant brand identity within the Atlanta market and to the company’s acquisition to Coldwell Banker.
Major moved to the marketing agency side of the business in 1988 with the formation of Major Concepts. He provided marketing strategy and tactical development of marketing programs for such nationally recognized as Kodak and Georgia Power. His shareholder loyalty program for Kodak entitled “Friends First,” turned thousands of Kodak shareholders into advocates and brand champions. The third-party news publication he developed for Georgia Power, entitled Connections, became the cornerstone of a communications program for over 30,000 small business owners throughout Georgia.
His portfolio of high profile clients have given him experience in a wide variety of markets including Technology, HealthCare, Tele-Communications, Manufacturing, Real Estate Development, Travel, Big Box Retailers and more. Clients include Rosenbluth Travel, Identitech, Horizon Medical Products, Simmons Mattress, Primerica, Lowes Home Improvement, Affinity Development, OldCastle and more.
Challenge: Launch a new company, complete with name, corporate identity, internal communications, collateral materials and a media plan.
Result: Successful naming and launch program embraced by over 1200 employees.
Challenge: Turn shareholders into advocates and generate brand champions.
Result: Created the “Friends First” program, developed benefit criteria, brochures, direct mailers and PR support.
Challenge: Create an external marketing tool to communicate and develop brand loyalty with small business owners in Georgia.
Result: A news publication entitled Connections, which has touched 30,000 business owners quarterly for the last three years.
Challenge: Create an integrated marketing program for their largest client, Lowes Home Improvement that inspired the consumer with easy to do, inexpensive, outdoor projects. Deliverables included brochures, point-of-sake displays, PR kits, Web content and more.
Result: A 346% increase in overall sales of the featured product line, 35% increase in overall sales, and the nomination of OldCastle as the category captain for concrete landscaping products.